LAUREL - Business & Brand Strategy, Brand Design, UX/UI, Website Design and Implementation, launch assets.

LAUREL is a Legacy and Separation Planning Service to help guide people through life’s major transitions.

Heather Ware (Oystercatchers NZ) and I worked together on this project to deliver LAUREL as a full brand and go from idea to launch. Beginning with business and brand strategy, extracting the concept, target audience, mission/values, and implement it all into a cohesive and functioning brand.